Our Strategy

Our boutique approach promotes collaborative partnerships, which foster innovation and maximize speed to market. This is achieved through focused sales, marketing and merchandising.

We are constantly innovating and developing new product ideas and concepts for our markets based on customer needs and requests. This information is shared with all our strategic partners to ensure that the product offering is always in line with our market needs.

Global Edge has created a competitive advantage through our ability to place product across a broad spectrum of retail trade channels, our portfolio of brands and of course our strong retailer and partner relationships.

Experience the Global Edge difference, delivering cross-border synergies, vendor management, category management, retail marketing & design and service management— we are the one-stop-shop for all retail solutions.

The Global Edge Overview

  • Leverage existing buyer relationships to introduce your brand at relevant key accounts in the market place

  • Convert the consumer from traditional options to new innovative products. Leverage cross category insights and growth opportunities to expand presence and brand awareness.

  • Analyze immediate opportunities and strategically build exciting programs for the future.

  • Delight buyers and consumers with refreshed assortments, promotions, flexibility and innovative products. Offer exclusives, in & out volume drivers and product customization.

  • Our skilled team is here to get to know your company, your products and your goals.

  • We strive for long-term, strategic relationships that will maximize our client’s performance over time.

Topline Objectives

  • Launch your brand into the Canadian Market

  • Drive consumer awareness and trial

  • Gain wide distribution among top retailers in all channels

  • Be competitive and relevant to Canadian consumers and buyers

  • Build long term partnership strategies with key retailers